Insert logo as background

Inserting an image into a Word template isn’t difficult, but placing a logo in a fixed position aligned perfectly on every page can be trickier. Not anymore after reading this explanation.

Insert logo in Word 08

Logo Properties

You can use any image as a logo, but keep the following points in mind:

  • Preferably use the logo in JPG, PNG, or TIFF format
  • Avoid BMP files—they’re very large and will unnecessarily increase the size of your documents (in MBs)
  • Make sure the logo is already the correct size so you don’t have to resize it in Word
  • Reducing a logo wastes storage space
  • Enlarging a logo reduces quality and makes it blurry
  • Use at least 150 dpi

Positioning Logos in Headers or Footers

A Word template has headers and footers. By placing a logo in one of these areas, it will appear on every page.

Steps to Insert Logo into Header

  • Open the header by double-clicking the top of the page
    Insert logo in Word 01
  • Or go to the menu tab >> Insert
  • Then choose the group >> Header & Footer
  • Click >> Header
    Insert logo in Word 02
  • Select >> Edit Header
    Insert logo in Word 03
  • Word is now in header editing mode
    Insert logo in Word 04
  • An extra tab is now active >> Design
    Insert logo in Word 05
  • In the Insert group, click >> Picture
    Insert logo in Word 06
  • Select your logo from the file explorer
  • Click >> Insert
    Insert logo in Word 07
  • The logo is now in the header
  • But it’s not yet in the correct position

Place Logo Behind Text

  • Make sure the logo is not in line with the header text, but placed behind it
  • Right-click the logo and choose >> Wrap Text
    Logo behind text in Word 01
  • Then select >> Behind Text
    Logo behind text in Word 02
  • You can now freely drag the logo into position
  • However, it’s difficult to align it precisely with the margin or a fixed position

Set Logo Position Precisely

  • Right-click the logo and choose >> Size and Position
    Set logo position in template 01
  • Select tab >> Position
    Set logo position in template 02
  • This screen shows various options to adjust the position
  • I personally prefer to set the position relative to the top-left corner of the page
  • Ensure both horizontal and vertical positions are set to absolute
  • For horizontal alignment, choose >> Page
  • For vertical alignment, choose >> Page
    Set logo position in template 03
  • Once the logo is positioned correctly, go to the tab >> Design, in the group >> Close and choose >> Close Header and Footer
    Set logo position in template 04